My role at Coca-Cola led design projects for North America with a focus on Coke and Coke Zero. I collaborated with several cross-functional teams in a highly matrixed global organization and art directed external agency partners on business and design objectives to execute best in class designs for the company.

Sports Promotional Packaging

Art direction for sports packaging and point-of-sale designs for regional promotions. The goal was to bring more prominence to the team logos and connect fans with their loved teams within tight brand standards. Design © Coca-Cola via agency Relative.

Warren Buffett Cherry Coke Package

Art direction for a nostalgic, one of a kind gift package for Warren Buffett celebrating 35 years of partnership and investment in the company along with being an avid Cherry Coke consumer. Design © Coca-Cola via agency Relative.

Coke Flavors Redesign

I was brought in at the tail end of the redesign for Coke flavors packaging for North America seeing it through to print. The goal of the redesign was to maintain brand awareness and strengthen brand association with our iconic red. Responsibilities included choosing a new color for Cherry Vanilla flavor, making sure all sizes and flavors printed correctly and displayed accurately in digital formats, and updating brand standards. Production © Coca-Cola via agency Finished Art.

Disney Cruise Lines 25th Anniversary Bottle

Art direction for Disney Cruise Line’s 25th anniversary bottle. These were handed out and sold on all ships during a limited time. I was brought in to help see this package through to completion working collaboratively with internal Global Design, the partnerships team, as well as externally with Disney’s creative team. Design © Coca-Cola via agency Relative.

Returnable Cup Design and Campaign

Art direction for a toolkit of cup designs, posters, return bins, animation, and video that would be given to movie theaters and sports/event venues. This was a partnership project with returnable cups company r.Cup. The overall designs followed globally established standards. Design © Coca-Cola via agency Tatil.

Fall Football Food Service Cups

Promotional cup designs for food service establishments. Design © Coca-Cola via production agency Finished Art.

Disneyland: Star Wars Galaxy’s Edge Fountain Decals

Fountain decals for the Galaxy’s Edge world in Disneyland theme park. We redesigned the Fanta, Minute Maid, and Powerade decals to better align with current branding. The fun challenge was to be recognizable as each unique brand within the Star Wars world. Design © Coca-Cola via agency Relative.

Frozen Fanta Vending Decals

Frozen Fanta vending decals for convenience stores (a few flavors shown). The overall branding was established by the Global team and these were executions for North America. Design & Production © Coca-Cola via Finished Art.

Universal Studios Partnership Package

Partnership package for Universal Studios Hollywood’s 60th Anniversary. The challenge was to integrate work-in-progress Studio Tour branding from Universal and create a label that withheld Coke brand standards in a tight timeline. Design © Coca-Cola via agency Now Not When.