Supergut
Supergut is a gut health-focused e-commerce CPG startup. I was brought in to lead design at the company across all channels including brand, packaging, website, social, email, ads, and print.

Launch social posts.

Homepage hero video art direction including selection of models, scenes/shots, editing & pacing. In collaboration with agency Tiny Wins. (No audio.)

Rebrand teaser video for social. Editor Miki Gilmour.

One of the many challenges my team faced was disparate product photography that needed to be reshot after the rebrand. I put together a deck to present to the CEO that defined the reasons why we needed to invest in a photoshoot, art direction and ideas for the shoot, timing, and budget.

Holiday style guide for Content/Growth teams with ideas for how to expand our brand elements to create seasonal assets.

My team created various UX/UI website updates on a monthly basis to increase conversion. A few seen here are homepage modifications to the product module and the addition of a product comparison chart.

Paid ads art direction for Facebook/Instagram. Designer Kari Lopez.