Pureology haircare brand (a L'Oreal company) web and mobile web e-commerce site experience, design, and digital assets. Responsible for site enhancements to optimize conversion, designs for triggered and CRM email campaigns, paid ads, social posts, and PR/events collateral. Also responsible for art directing photo shoots.
Pureology had just rebranded and launched their DTC e-commerce site and needed help to update and grow. I helped design and organize all UX/UI updates to the site, established secondary graphic elements & style guidelines, organized, styled, and shot monthly product photo shoots, designed monthly content assets and digital ads, and helped art direct model shoots for social. Enhancements to the site created more adds-to-cart and a lift in customers completing the purchase funnel. Email designs created more clicks to our homepage month-over-month. On-site seasonal promo heroes and CLP page content assets led to more clicks to our PDPs. We quickly doubled our revenue in year two post-launch.