Concepts for Think Thin Jump Start breakfast bars. Box designs and bar packaging.
Think! (formerly ThinkThin) wanted to introduce and differentiate their new breakfast line of products from their hugely popular protein bars. I created a secondary logo lock-up, added elements that represented morning time, added dynamic ingredients, and created color-coded flavor indicators. The series of boxes and bar packages were intended to jump from the shelf and entice shoppers to pick up the product in what is a crowded breakfast space with many competitors.